Craiger Drakes Custom Jewelry

Craiger Drakes Custom Jewelry<br /><br />In the heart of Rittenhouse, there now lives a custom jeweler, Cragier Drake, whose quietly avant garde tailor made jewelry is operating like a diamond out of the rough. Opened recently in November last year, Craiger Drake Designs has brought back an old world, labor intensive technique of diamond polishing and he applies it to all his precious gemstones. The results are timeless, highly decorative works of artisanal charm. His company is a private wholesaler offering custom as well as one of a kind jewelry to clients assuring an exclusive customer experience.<br /><br />A Philadelphia native, this third generation jeweler has worked with famed jewelers such as Cartier, Bailey Banks Biddle, and Tiffany Co. and employs his understanding of gemology along with a purebred knowledge of custom jewelry creation. After working with these up scale jewelers, Drake has learned and dealt with a multitude of quality standards. He and his business partner, master stonecutter, David Nassi travel all over the world to collect their rough gemstones. Exotic locations like Brazil and India are among the many. The jewelry collections are manufactured in Italy and New York City.<br /><br />Aesthetically, Drake adores the usage of colored gemstones and unusual combinations in his work. With the eye for lavishness and a keen sense of modernity Craiger Drake gives his clientele the luxury of an affordable pricing spectrum. Ones personal jewelry experience can begin from transforming an estate piece to designing something from concept to creation. I can elate people with or without an imagination, Drake says. His pieces can range from a few hundred to one million dollars. Its up to the buyers to decide how luxuriantly they want to adorn themselves. I love when I can see the customer really enjoying their piece, says Drake.<br /><br />I was invited for a private viewing of the showroom. The interior; a swanky, diamond filled arena made perfectly for those intimate one on one consultations. There is a super chic and modern perspective that allows one to browse Drakes collection, which sets the ambience for either selecting or creating that one of a kind piece. Drakes technique is unquestionable especially when one views his magnificent settings with romantic details in platinum, 18ct. yellow, white, or rose gold. His designs are both whimsical and bold, with every minutia emblazoned harmoniously with diamonds and gems.<br /><br />He feels there is a misnomer when people consider precious stones not to be fine jewelry. What he fashions is considerably affordable fine jewelry, unless a customer wants large flawless diamonds as apart of their creation. He can certainly accommodate for them as well. Retail isnt solely the benefactor of the merchandise to Drake, he believes in selling an emotional connection to the wearer. Drakes customer is the most important thing, aiming to create valuably priceless works of art and build long term relationships. Next month hes going to start offering educational events to his clientele on the decorum of specific gemstones.<br /><br />The approach to marketing is quiet and subtle. Making a current customer happy, that word of mouth, is the type of advertising that cant be bought, he says. This philosophy not only rectifies the prestige, but also shows how luxurious and private he actually is. So for Drakes sake, let go of the adage Diamonds are a girls best friend, and welcome to the new era where Emeralds are the gateway to Goddess along with Tourmalines, Topaz, and Sapphires, oh my!