Compelling Social Media and Online Marketing Stats and Facts forand

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 and 2013<br /><br />Popular Today in Social: All Popular ArticlesWith 92% of companies now incorporating social media into their marketing efforts, its no longer sufficient to just be there on social networks. Todays most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication.The first step to improving digital marketing results is to understand the emerging trends and best practices. This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding.What do buyers really want from social media marketers? Whats the key to generating more inbound marketing leads? What is the source of the largest share of social traffic to websites? Its not what you almost certainly think.Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months.25 Social Media Facts and Statistics1. While 76% of marketers believe they know what their consumers want in terms of social media content and interaction, only 34% have actually asked those buyers. e Strategy TrendsRelated Resources from B2C2. At least on the B2C side, there is a disconnect between what marketers think consumers think is important and what consumers actually value. Marketers believe the highest consumer priorities on social media are insights for buying decisions 59% and customer service 58%. Consumers actually place the highest value on deals and promotions 83% and rewards programs 70%. e Strategy Trends3. B2B buyers are most likely to share useful vendor content via email 79%, followed by LinkedIn 53%, Twitter 39% and Facebook 18%. Earnest Agency4. While three quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Marketing Charts5. 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales. Marketing Charts6. Just 4% of marketers said their companies were very effective at measuring social marketing in 2012. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. Nearly half of respondents 47% feel they or their companies are either not very good at social marketing measurement, or do not measure well at all. Marketing Charts7. Ever feel frustrated and less productive than youd like to be at work, even though youre working hard and putting in a ton of hours? Theres a reason for that! Interruptions like email and social media are messing us up. Everyone knows women vastly outnumber men on Pinterest, but how about on other social networks? Women make up the larger share of users on Facebook 58% to 42% and are a slightly larger share on Twitter 52% to 48% while men are the predominate users of LinkedIn 63% to 37% and Google+ 71% to 29%. Furthermore, half of all Google+ users are under 25 years old. iMedia Connection9. Social CRM is still confusing. Only 16% of companies say they currently have a social CRM system in place. 21% plan to implement such a system in the coming year, but another 17% dont know what a social CRM system is and why businesses need it. Convince Convert10. small businesses 20 99 employees and a third of midsized companies say they use social media to engage with customers and prospects in a strategic and structured way. Another 20% of both groups say they use social media, but in an ad hoc manner. eMarketer11. companies have integrated social media with their customer service, sales, or product development processes. eMarketer12. Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+. eMarketer13. More than 80% of small to midsized businesses SMBs plan to increase their use of social media in 2013. Not suprising, considering that 87% of SMBs say that social media has helped them either somewhat or a great deal in th past year. Of those using this channel, social media accounts for 32% of SMB marketing activities. Marketing Charts14. Okay, so most marketers have now embraced social media. But why? 84% of marketers say they use social media to reach customers at multiple touchpoints, while 62% want to reach customers where they spend time and 56% say that customers expect them to be on social media. Marketing Charts15. Still, not every small business should be using social media or at least not using it as they are currently. 79% of small business owners on Twitter post just once per day or even less frequently, yet one out of three want to spend less time on social media. These business owners would be best advised to either spend their time on other tactics or hire someone who knows and enjoys social media to interact on their businesses behalf. No deposit, no return. Leaders West16. Social media may be good for 99 things, but lead generation aint one of them. According to research from MarketingSherpa, just 12% of marketers rate social media as very effective for lead gen while 27% say it is not effective. The only tactic that fares worse is print advertising 9% very effective vs. 30% not effective. B2B Lead Blog17. Which social network sends the largest share of website traffic? The answer isunknown. Literally. The well known social networks like Facebook, Twitter and Reddit account for, combined, on average, less than half of all social traffic. The majority as much as 70% is dark social links shared through email or instant messaging that generally get lumped in with direct traffic in analytics programs like Google Analytics. The Atlantic18. The most popular social media sites for distributing B2B content are LinkedIn used by 83% of B2B marketers, Twitter 80% and Facebook also 80%. After that, it falls off sharply; 61% use YouTube, 39% are on Google+, 26% utilize Pinterest really? and 23% share content on SlideShare. MarketingProfs19. Using social media boosts website traffic: companies gain a 185% lift in Web traffic after achieving 1,000 Facebook likes, and businesses with 51 to 100 Twitter followers generate 106% more traffic than those with 25 or fewer followers. MarketingProfs